Tag: social media
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Personal Branding: It’s Different for Girls
Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with choices…
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Supermodels on Twitter: Five Ways to Rock the Twitter Runway
I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that’s what we call a bait ‘n switch, but since you’re more interested in Twitter than in Supermodels, you don’t really mind, right?] If you…
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Social Media, False Urgency & Anywhen: Chris Brogan shows how to improve your Work-Life Fit
Blogger & Trust Agent extraordinaire, Chris Brogan, recently shared a mini rant that contained an important demonstration of work-life initiative. His suggestion — that we learn to recognize and respect what really is or isn’t ‘urgent’ — is a key element of constructing a healthy relationship between work and the rest of your life. Chris…
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Social Media Risks: Restoring trust when your brand mascot is a killer (whale)
The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out of…
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Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand
What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My colleague,…
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Authentic Twitter: Are exclamation points unprofessional?
Exclamation Points: An Authenticity Issue Last week, I got a bit of crap from I was chided by one of my colleagues for sending a 4-line email with three (three!!) exclamation points. This colleague also pointed out that I occasionally sprinkle my tweets with exclamation points. This is a problem. These exclamation points, s/he explained,…
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When Will “Social Business” Become Social Change Business?
Why aren’t we be re-creating the worlds of work and commerce, as we implement and develop the social media tools that make it easier to work- together? Just a quick rant here, triggered by and not quite in response to Rachel Happe‘s post on The Social Organization & Womenomics. In her post, Rachel wonders whether…
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Why Does Social Media Interaction Lead Us To Protect an Organization’s Reputation?
I have been struggling to write a (scholarly) book chapter on Corporate Reputation, social media and authenticity. As I have been writing myself around and around the issue(s), there is one thing that I cannot get my finger on, and that is: Why does having interacted with an organization through social media make us feel…
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Meeting Gary Vaynerchuk
There are 3 things that really seem to validate a blogger: 1. Creating a s*&#%storm Breaking a controversial story and getting tens of thousands of new visitors and dozens of trolls to your blog, 2. Going to a blog insiders’ conference like BlogHer and having people recognize your blog, and 3. Meeting Gary Vaynerchuk. I…
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7 Signs of Change at Comcast: What I’ve found so far
It looks like Comcast is, in fact, working to integrate its social media efforts into its internal systems. This integration of their customer contact efforts, along with internal leadership initiatives, is powering overall organizational change. In my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed change…