Tag: social media
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Systems of Engagement: Technology for Social Organizations
“Systems of engagement.” Isn’t that an evocative term? The minute I read it, I knew that the term “systems of engagement” captured something important–but what? I searched the web, I even consulted Quora, but I found no definition of “systems of engagement” that incorporates all that the term evokes for me. So at the end…
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Action Branding: Using activity streams to authenticate identity claims
Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize and…
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Use Extreme Leverage 2.0 to Change The Social World
Traditionally, extreme leverage is something organizations worked hard to avoid. Now, in the social media landscape, “Extreme Leverage 2.0” is something that evey organization should embrace. Why? Because Extreme Leverage 2.0 allows a few people, in relatively small businesses, to change the world for their stakeholders. Understanding Extreme Leverage 2.0 In the world of corporate finance,…
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She Should Talk At TED Twitter Campaign: F.A.Q.
The @SheTalksTED Twitter account has been busy this week, nominating over 350 influential women (and counting!) as possible speakers for future TED conferences. In addition to lots of suggestions, and support, we’ve also gotten some questions about the @SheTalksTED campaign. We hope that our answers, below, fill in the blanks. Please tweet us or send…
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Social Media for Social Change — Inside the Organization?
This post is featured on Social Media Today. How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of…
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CSR that Improves the World But Leaves Your Damaging Business Model Intact: Authentic or not?
How can your organization claim to be making the world better, when your business model depends on making the world worse? This question about corporate social responsibility efforts has bugged me for decades — pretty much since I learned what capitalism was. The question came up again for me Tuesday during the conversation at the…
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How Social Media Reveals Invisible Work
Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows us to see both conventional work and “invisible work”. What is invisible work? Invisible work includes all kinds of energy and tasks that contribute to…
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How Social Media Create Organizational Meaning
Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, how…
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Re-creating Organizational Reputation Using Social Media: Not quite outdated ideas
As much as I love academic writing, conducting studies and developing theories, all of this work shares one acute problem — it takes forever to get from first draft to print. My just-published journal article with Adelaide King took about 8 years from idea to print, while the germinal paper on Organizational Identity & Identification…
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Insights about Authenticity from the Open Community Book Tour
I’m taking part in the virtual book tour and are doing to explore concepts from . Maddie and Lindy, along with their colleague Jamie Notter, have long been some of my favorite bloggers. “Even though” they write about communications strategies, and focus on a very specific type of organization (associations), their ideas are big, broadly…