Category: “Social” Orgs & Media
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Growth Hacking To Scale Generosity
When a startup like Harrys.com launches with an outreach campaign that that gets 85K potential customers to share their email address, people are impressed. When the cofounder of that company writes a 3,700 word explanation of what they did to achieve those results, and then posts it on one of America’s most popular business blogs so…
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How I Use Twitter: Possibly More Than You Ever Wanted To Know
Everyone I know who uses Twitter uses it differently. Some promote, some broadcast, some market, some inquire, some share, and most use Twitter for a mix of these. Technology and the way we use it interactively shapes our experiences– We each experience “twitter” in our own way, and what “Twitter is” means something unique to each…
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Generativity, in General
The word ‘generative’ may be unfamiliar to many business people, but the quality of generativity is something we’ve sought in our companies and our work practices for a long time. Something is generative when it’s able to create something new, something original, or something alive. A generative idea produces new ideas, a generative process produces…
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Sharing Success in Etsy’s Community of Commerce
The most promising feature of a community of commerce is the way that members in that community work to ensure each other’s success, even if helping others costs them something. When members in a community help each other, we often don’t notice that there is a real cost in giving that help. Instead, because we…
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What Level of Social Business Change Do You Really Want?
What level of change do you really want from social business? Do you want a little bit, or a whole lot? Do you want process improvement? Or, Do you want organizational transformation? Social technology means organizational change. Social Business and social technologies are indeed bringing changes into your organization. That we know. But what we…
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Scale Positive Behaviors by Designing Them Into Social Software
Why doesn’t every piece of cake come with two forks? There’s no fixed reason why the cake can only come with one fork. But, having only one fork is an obstacle to sharing, even for the most generous of potential dessert-sharers. Why not bring me a second fork, to make it easy for me to…
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7 Frame-Changing Experts on Social Business and Social Organization
With the growing interest in social business and how social technology can change organizations, we’re starting to hear more and more mainstream business commenters weigh in with their opinions. While these new and novice commenters won’t drown out the voices of the well-established experts (especially those who have corporate support behind them), the increase in…
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The Social Technology Trifecta: Individual, Organizational and Economic Change
Social Technologies — all those different tools we talk about as ‘social media’ — are creating the opportunity for a social change trifecta. Social technologies are making it possible for us to transform how individuals, organizations and economics interact with each other, in ways that can help all three thrive. Social technologies make rich, complex,…
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“Social” Media Make “Voice” and Contribution Possible
What does it mean for organizations to become more “social”? Becoming “social” means that more people across the organization can contribute their ideas and have influence. Why? Because social technologies make it possible for more people to have Voice. What is Voice? Voice is having a say with the expectation that you will also be…
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Extended Organizations: Finding the Boundaries and Naming the Contents
Can you help me out with a messy research-related question? What are the best ways to set boundaries around subsets of an “extended organization”, and then give these subsets names so that they are easy to talk about? The problem seems on the surface looks like a question of semantics (i.e., what to call it).…