Category: Creating Authenticity
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Company Character Grows From Place Identity
What do start-ups and coffee beans have in common? For both, the place they grow shapes who they become. We don’t talk much about the role of place in shaping organizational identity, but the physical circumstance of where we are located as we do our work together helps to determine who we become as a…
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3 Ways That Employer Branding Can Benefit Current Employees
It’s easy to see how Employer Branding is useful to HR departments and potential job applicants. Employer Branding, the practice of marketing images of your organization as a desirable place to work towards potential job applicants, is a sensible strategy for attracting the right people onto your bus (-iness). Employer Branding works to draw to…
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Your Authentic Social Network: The Identity Graph
You’ve heard about the Social Graph and the Interest Graph. Now meet the Identity Graph— the online network of the authentic, social, interpersonal you. Different kinds of relationships create different graphs. Each of us has our own social network that’s comprised of a hodgepodge of different kinds of connections. We have social connections between neighbors,…
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Advocating for Inclusion: A roundup of ideas from post-TEDx636 roundtable
“Building on TED and the TEDWomen Conference: How Can We Make Conferences More Inclusive?” We made a big start towards answering this question at our roundtable conversation after the TEDx636 NYC/ TEDWomen simulcast event. Our panel, organized by Natalia Oberti Noguera and sponsored by NYWSE, included Brittany McCandless (moderator), Adaora Udoji, Liza Sabater, Ritu Yadav,…
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Authentic From the Start-Up: 4 Tips from Cindy Gallop and IfWeRanTheWorld
If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me by…