Tag: social media
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What Level of Social Business Change Do You Really Want?
What level of change do you really want from social business? Do you want a little bit, or a whole lot? Do you want process improvement? Or, Do you want organizational transformation? Social technology means organizational change. Social Business and social technologies are indeed bringing changes into your organization. That we know. But what we…
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Scale Positive Behaviors by Designing Them Into Social Software
Why doesn’t every piece of cake come with two forks? There’s no fixed reason why the cake can only come with one fork. But, having only one fork is an obstacle to sharing, even for the most generous of potential dessert-sharers. Why not bring me a second fork, to make it easy for me to…
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The Social Technology Trifecta: Individual, Organizational and Economic Change
Social Technologies — all those different tools we talk about as ‘social media’ — are creating the opportunity for a social change trifecta. Social technologies are making it possible for us to transform how individuals, organizations and economics interact with each other, in ways that can help all three thrive. Social technologies make rich, complex,…
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“Social” Media Make “Voice” and Contribution Possible
What does it mean for organizations to become more “social”? Becoming “social” means that more people across the organization can contribute their ideas and have influence. Why? Because social technologies make it possible for more people to have Voice. What is Voice? Voice is having a say with the expectation that you will also be…
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4 Reasons Why Socializing Your Intranet Makes Organizational Change Easier
You can make the process of becoming a Social Organization a little easier if you start by socializing your intranet. Why? Because the shared, cohering nature of your intranet makes ‘social’ change efforts more comprehensive, more democratic, less scary, and more reinforcing of collective identity. In my previous post, I argue that we should develop…
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Social Organizations from the Inside Out: Start with Your Intranet
What’s the best strategy for making your organization more social? Where do you start to transform your systems, so that you can transform your organization? Many social media experts suggest that you work from the outside-in. They encourage organizations to start with one function and one stakeholder group, and ‘get social’ by linking CRM (customer…
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Purpose is the Killer App: Why Organizations Need Social Business Tools
What will it really take to get organizations to adopt social media tools inside the enterprise? Mere numbers won’t compel us, so don’t count on ROI. The shiny object syndrome won’t hold our attention, so back off with the bells and whistles. And, please, don’t work on us with peer pressure. We’re above trying to…
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7 Ways That Social Business Advice is Wrong for Your Organization
“Social Business” is coming to your organization, whether you’re ready or not. Social business tools, also known as enterprise social media or systems of engagement, are increasingly being advocated by vendors and consultants as tools that help any organization do its work better. But, while the influx of social tools could really benefit your organization,…
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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late
“Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program…
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How Social Media Affects the Organization Itself: Post Roundup
What are we learning as we watch (and help) social media, consumer-outreach -style tools, make their way into the organization? We’re learning that this phenomenon can be understood from a wide range of disparate perspectives, which don’t necessarily see eye-to-eye. At least not yet. Still, I’m anticipating a convergence among perspectives that will create a…