Tag: social media
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Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For
If you read TechCruch or pay attention to social media gurus, you might think that Comcast was really making progress towards becoming more customer-oriented. We hear a lot about Frank Eliason and his leadership in getting Comcast onto social media to respond to customer complaints that, increasingly, are being voiced online. With @ComcastCares on Twitter,…
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Jews and Social Media: Aligned values reinforce an Authentic strategy
Can your organization’s core values make it easier for you to extend yourselves onto social media effectively? For some organizations, absolutely yes. Consider the opportunity for one Jewish organization as it considers its social media strategy. Last week I had the chance to work with a group of non-profit Jewish professionals in charge of youth…
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Thin Mint-y Gate: Wal-mart’s Socia Media Opportunity
Where is Wal-mart’s social media outreach? This ongoing experience with “Thin Mint-y Gate” is raising a bunch of questions, for the audiences reading and commenting on blogs, for the Girl Scouts and their community, and for me as a blogger & management scholar. I hope I’ll get a chance to address some of these questions…
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Why We Want Brandividuals on Social Media
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a concept it’s here to stay. Why? Because brandividuals are the most transparent, authentic and ultimately effective way of representing an organization in an online conversation.…
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What’s your *personal* ROI as a Brandividual?
I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research), because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can become…
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Brandividual In Action: Follow @cbarger to watch General Motors transform
Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate what…
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What’s a Brandividual?
When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea of…
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7 Tips for Rendering Authenticity Through Social Media
As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social media to present themselves authentically. The audience will be a group of managers (practitioners, not professors) who are not themselves directly responsible for social media…
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Tweet Yourself Like the Person You Want to Be
In nearly every corner of my blogging universe, someone is excited about Twitter. Other organizations & leadership bloggers, social media experts, branding experts, and even my info junkie friends are all finding something useful in the opportunity to share information in the super-condensed form of 140 characters. We think that Twitter is a tool for…
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Online Reputations and Authenticity
Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple and…