reputation – Authentic Organizations

10 Reasons Why The Komen Foundation Should Stop Lying about Defunding Planned Parenthood

Feb 3, 2012

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in Authentic or Not?, Hypocrisy, Image & Reputation

It always hurts when organizations lie. Lying hurts the organization, the employees, the organization’s partners, the organization’s prospects, and most importantly, lying hurts the organization’s constituents. When an organization does something that sparks a”‘reputation crisis”, the absolute worst way to respond is to lie. As the reputation crisis of the Susan J. Komen Foundation continues,…

How Social Media Affects the Organization Itself: Post Roundup

Apr 18, 2011

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cv harquail

in “Social” Orgs & Media, All about Authenticity, Social Media, Web 2.0 & Org 2.0

What are we learning as we watch (and help) social media, consumer-outreach -style tools, make their way into the organization? We’re learning that this phenomenon can be understood from a wide range of disparate perspectives, which don’t necessarily see eye-to-eye. At least not yet. Still, I’m anticipating a convergence among perspectives that will create a…

Re-creating Organizational Reputation Using Social Media: Not quite outdated ideas

Jan 14, 2011

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cv harquail

in Creating Authenticity, Image & Reputation, Members’ connections to Orgs, Research & Science, Social Media, Web 2.0 & Org 2.0

As much as I love academic writing, conducting studies and developing theories, all of this work shares one acute problem — it takes forever to get from first draft to print. My just-published journal article with Adelaide King took about 8 years from idea to print, while the germinal paper on Organizational Identity & Identification…

Measuring Meaningful Differences: College Rankings and Identity

Sep 16, 2010

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cv harquail

in Image & Reputation, Organizational Identity, Research & Science

Here’s a mini-exam for you. College ranking systems are: A. A great way to sell magazines and get your publication’s name in the news B. A scam that preys on the social and economic insecurities of educational organizations C. A somewhat-helpful guide to prospective students D. A process that is entirely gamed by the organizations…

Target: Why Organizations Should Boycott Target but Individuals Shouldn’t Bother

Aug 26, 2010

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cv harquail

in Authentic or Not?, Claims vs. Behaviors, Diversity & Feminism, Hypocrisy, Image & Reputation, Progressive Organizational Movements, Uncategorized

I’m a supporter of LGBTQx rights and of organizational diversity. As an individual, I’m not likely to do much to boycott Target in response to Target’s $150,00 contribution to an anti-gay, pro-bigotry gubernatorial candidate. But, if I were Target’s business customer, business supplier, stakeholder, or other important large stakeholder, I would make a bit deal…

The Best PR that $1.6 Million Can’t Buy: Authenticity in Action at Zappos

May 25, 2010

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cv harquail

in Claims vs. Behaviors, Great Examples, Image & Reputation, Social Media, Web 2.0 & Org 2.0

Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and Zappos’ actions support its claims about who they are as a company. It’s Authenticity in Action. The Zappos’ Mistake Story in a Nutshell An online…

Defend Your Personal Brand. Barbara Boxer shows how.

Jun 19, 2009

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cv harquail

in Brand(ing):Inside & Outside, Diversity & Feminism, Image & Reputation

What can we learn from Senator Barbara Boxer and her interaction with Brigadier General Michael Walsh? 1. Defend your personal brand. 2. Ask to be treated in a way that reflects who you are, what you have accomplished, and what you stand for. 3. To do anything else is to allow your personal brand to…

Authentic Organizations Turn Green from The Inside Out

Feb 4, 2009

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cv harquail

in Authentic or Not?, Claims vs. Behaviors, Sustainability & Greening

How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) brand…

Reputation, Beyond Authenticity

Feb 1, 2009

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Mignon van Halderen

in Claims vs. Behaviors, Diversity & Feminism, Employees/Individuals, For Purpose/For Profit Orgs, Image & Reputation

We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. At RSM, Mignon works in the Corporate Communication Centre where she combines teaching and applied research projects within the fields of Reputation Management and Corporate…

Online Reputations and Authenticity

Jan 19, 2009

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cv harquail

in Image & Reputation

Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple and…

Tag: reputation