Tag: Claims vs. Behaviors
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5 Tips About Realigning Organizations I Learned by Falling Off A Horse
(No, it was not “Get right back on.” Everybody knows that.) Sustaining organizational authenticity requires continually realigning organizational identity, purpose and action. But realigning can be harder to do than you’d think. I learned recently, after falling off a horse, that getting back into action was only the start of a longer, harder realignment process.…
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Target Misses the Mark on Diversity: Corporate Donation equals Corporate Homophobia
How do you know whether an organization is racist, or sexist, or homophobic? You can use my 6 Degrees test, or you can use an even simpler method: You can watch where they put their money. Target has put its money behind the campaign of a homophobe who’s against same-sex marriage. This single action casts…
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8 Ways to be Authentic: Tyson Foods suggests how
Tyson Food claims that, as part of its core values, it is “striving to be faith friendly”. But, if Tyson’s handling of the brouhaha over recognizing an Islamic holy day in the labor contract of its plant in Shelbyville, TN, is any indication, Tyson is having a hard time finding ways to demonstrate its values…
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Broken promises hurt twice as much
What hurts more: (a) An offensive organizational action or (b) an offensive action that displays inauthenticity? I vote for (b). An offensive action that displays inauthenticity hurts more than an action that is simply offensive. Why? Because an offensive inauthentic action represents a broken promise. When an organization makes a claim to be a certain…