Category: “Social” Orgs & Media
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Purpose is the Killer App: Why Organizations Need Social Business Tools
What will it really take to get organizations to adopt social media tools inside the enterprise? Mere numbers won’t compel us, so don’t count on ROI. The shiny object syndrome won’t hold our attention, so back off with the bells and whistles. And, please, don’t work on us with peer pressure. We’re above trying to…
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How to Design Social Business Systems For Engaged, Social Organizations
Organizations are social — they always have been. But, organizations have rarely been designed intentionally to help us flourish as social beings while we work together. Neither our analog systems nor our digital systems have been designed to help us bring more of our social selves to our work together. But, it’s not that hard…
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5 Ways That Systems of Engagement Bring Out Our Full Social Selves
Technology has a way of sucking the humanity right out of us. Consider how we describe, design and deploy ‘enterprise 2.0’ and work system technologies in our organizations: — When we talk about technology systems, we talk about machines, platforms, inputs and outputs. We forget about values, emotion, flourishing, meaning and purpose. — When we…
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A Surprising Reason Why Website Logins Matter
Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two that are predictable, and one that’s rather surprising. 1. Website logins improve the targeting of the site itself, in ways that benefit the organization. Logins…
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Authentic Corporate Reputations: The Real PR Challenge
To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link between reputation claims and real features, and it’s the PR professional’s job to explain a link between claims and real features. (This post is drawn…
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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late
“Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program…
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How Social Media Affects the Organization Itself: Post Roundup
What are we learning as we watch (and help) social media, consumer-outreach -style tools, make their way into the organization? We’re learning that this phenomenon can be understood from a wide range of disparate perspectives, which don’t necessarily see eye-to-eye. At least not yet. Still, I’m anticipating a convergence among perspectives that will create a…
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Social Organizations and IT Leadership: Resources
For students at my class on “Social Organizations, Systems of Engagement and the IT Leadership Challenge”, here are the resources for the charts and some key ideas. I also added links to some interesting posts that can flesh out some of the ideas we discussed in class. As always, you can email me with additional questions or…
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Systems of Engagement: Technology for Social Organizations
“Systems of engagement.” Isn’t that an evocative term? The minute I read it, I knew that the term “systems of engagement” captured something important–but what? I searched the web, I even consulted Quora, but I found no definition of “systems of engagement” that incorporates all that the term evokes for me. So at the end…