Brand(ing):Inside & Outside – Page 5 – Authentic Organizations

Why We Want Brandividuals on Social Media

Jun 11, 2009

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in Brand(ing):Inside & Outside, Employees/Individuals, Organizational Design

Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a concept it’s here to stay. Why? Because brandividuals are the most transparent, authentic and ultimately effective way of representing an organization in an online conversation.…

Don’t Let Personal Branding Stifle your Authentic Voice

Jun 9, 2009

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Employees/Individuals, Rants Raves Ramblings & Reflections

There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles and the individuals touting personal branding. Everyone from Tom Peters to Seth Godin to Dan Scwabel is online telling you how to create your personal…

When Employee Branding Hurts

Jun 8, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals

Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making these…

What’s your personal ROI as a Brandividual?

Jun 3, 2009

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Employees/Individuals

I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research), because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can become…

Brandividual In Action: Follow @cbarger to watch General Motors transform

Jun 2, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Great Examples

Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate what…

What’s a Brandividual?

May 20, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Image & Reputation

When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea of…

AuthenticOrganizations.com: Now a “Top 50 HR Blog in 2009”

May 6, 2009

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cv harquail

in Brand(ing):Inside & Outside, Image & Reputation, Rants Raves Ramblings & Reflections

It’s our first authentic piece of Flair!! AuthenticOrganizations is delighted to join three other "Blogs on Organizations" on EvanCarmichal.com’s list of Top 50 HR Blogs in 2009. Why is this exciting? – At the very least, it’s fun to be listed on a site with over 385,000 visitors a month… maybe a few of them…

7 Tips for Rendering Authenticity Through Social Media

Mar 12, 2009

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Creating Authenticity, Image & Reputation, Social Media, Web 2.0 & Org 2.0

As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social media to present themselves authentically. The audience will be a group of managers (practitioners, not professors) who are not themselves directly responsible for social media…

Wearing the Brand: Good idea, bad execution by Thai Highway Police

Feb 10, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Hypocrisy

Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, in…

Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?

Jan 22, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Image & Reputation

(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and other…

Category: Brand(ing):Inside & Outside