Category: Brand(ing):Inside & Outside
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Bias Bingo: Blending Branding and Learning
I love it when basic business science can be applied to important causes. So, I was excited when my favorite FemaleScienceProfessor pointed me towards a clever website designed to teach about gender bias: The Gender Bias Learning Project. The Gender Bias Learning Project is a great demonstration of how basic web skills, clever marketing skills,…
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Crafting Business Avatars: An Authenticity Exercise
We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last week proclaiming that Enterprises Must Get Control of Their Avatars. The animated avatars that an organization’s employees use when they participate as organization members inside…
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When the Organization Wears its Brand
The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. When an organization expresses its purpose through the way it is physically situating itself, I like to think of it as “whereing” the brand. From…
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BlogHer 09: Does Swag Pervert the Purpose?
Walking into my office this morning, I tripped over a ‘rubber bracelet cum flash drive’ that was part of the swag I brought back with me from Chicago and the 2009 BlogHer. That clumsy move plus a few friends’ Tweets about supposedly free swag costing them money to ship home, made me wonder about how…
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Representing your organization on Twitter: A Logo or a Face?
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, or “handle” and also by a visual image. So along with choosing a good handle, an organization and/or its online representative needs to choose an…
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EmployER Branding vs. EmployEE Branding
Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. It…
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How are Brandividuals special?
What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In this…