Brand(ing):Inside & Outside – Page 3 – Authentic Organizations

Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

Mar 2, 2010

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in Authentic or Not?, Brand(ing):Inside & Outside, Image & Reputation, Social Media, Web 2.0 & Org 2.0

The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out of…

Why So Much Anger at the Girl Scouts?

Feb 22, 2010

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cv harquail

in Brand(ing):Inside & Outside, For Purpose/For Profit Orgs, Image & Reputation, Rants Raves Ramblings & Reflections, Uncategorized

Ever since I poked the beehive back in August with my post about Walmart and Girl Scout cookies, my blog and I have been receiving angry comments from people who just hate the Girl Scouts. It’s one thing to be angry at Walmart, but the Girl Scouts? I don’t understand… Why is there so much…

Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir

Feb 19, 2010

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Image & Reputation, Rants Raves Ramblings & Reflections

The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. Althleticism…

Girl Scouts Rebrand Their Cookies: “Every Cookie Has A Mission”

Feb 18, 2010

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cv harquail

in Brand(ing):Inside & Outside, For Purpose/For Profit Orgs

The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts on…

Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand

Feb 17, 2010

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cv harquail

in Brand(ing):Inside & Outside, Business & Mgmt Education, Creating Authenticity, Employees/Individuals

What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My colleague,…

Girl Scouts: Limiting Cookie Sales by Strengthening Their Brand?

Feb 8, 2010

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cv harquail

in Brand(ing):Inside & Outside, For Purpose/For Profit Orgs

Good news for you and your Thin Mint Addiction! The Girl Scouts are making it easy to find out where those dang cookies are being sold! (Now I don’t have to drive to Walmart and get the cheaper but less meaningful generic imitations!) The Girl Scouts have an online cookie locator– just type in your…

Does the iPad Signal a Change in Apple’s Core Brand & Identity?

Feb 2, 2010

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Claims vs. Behaviors, Creating Authenticity, For Purpose/For Profit Orgs, Image & Reputation, Organizational Change, Organizational Design, Organizational Identity, Rants Raves Ramblings & Reflections

If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple is going, do we all want to go there too? Here’s a proposition: Apple as an organization is changing, from an organization that’s “about” creativity…

Authentic Twitter: Are exclamation points unprofessional?

Jan 20, 2010

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cv harquail

in Brand(ing):Inside & Outside, Rants Raves Ramblings & Reflections, Research & Science

Exclamation Points: An Authenticity Issue Last week, I got a bit of crap from I was chided by one of my colleagues for sending a 4-line email with three (three!!) exclamation points. This colleague also pointed out that I occasionally sprinkle my tweets with exclamation points. This is a problem. These exclamation points, s/he explained,…

When Brandividuals Violate Organizational Reputation: Ethics, NPR and Fox News

Dec 15, 2009

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Claims vs. Behaviors, Employees/Individuals, Politics

Media Watchdog Eric Boehlert blasts out of the gate this morning with an incisive critique of a longstanding, problematic relationship between NPR and Fox News. Please go to Eric’s post “According to its ethics code, NPR still has a problem” at MediaMattersForAmerica to read the entire story, which he has been covering for several years.…

Logos, Browsers, Brand Identity, and What You Value

Nov 23, 2009

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cv harquail

in Brand(ing):Inside & Outside, Members’ connections to Orgs, Organizational Identity

The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation over at Corporate Eye. She wants to know which browser has the best brand identity, and which browser’s logo reflects its identity most effectively. Given…

Category: Brand(ing):Inside & Outside