Category: Brand(ing):Inside & Outside
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What’s Better Than Branding the Organization with the CEO?
Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding Leaders . Writing about the practice of creating an organization’s brand / identity from the celebrity personality of the CEO as a strategy for improving…
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B Corporations and Employer Branding
Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at Reece Computer Systems seem to believe. In their job posting for a Consulting Engineer , Reece Computer Systems not only describes the position and the…
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Musselman’s Applesauce Refocusing on Its Core Identity
Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of “who you are” can help your organization create a distinctive position relative to competitors. This is the reasoning behind the new ad campaign by Musselman’s (the company photo credit : fauxto_digit that makes applesauce, apple juice, and other…
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Organizational Identity, Employee Branding and Political Contributions: Should you care if The Body Shop leans Republican?
The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the Republican and Democratic parties. The data include direct corporate support (through Political Action Committees) and/or the support of these organizations’ employees (through individual donations). You…
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The Lyin’, the Which? , and The Wardrobe: Palin’s new clothes cost her more than $150,000
Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the lessons are all about image, and the relationship between how we present ourselves and who we really are. If Palin’s wardrobe upgrade had been well-executed,…
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Homophobia and (In)Authenticity at Omnicom: What can a leader do?
I am struggling to understand the pattern of reactions to a recent critique of an organization’s authenticity. Bob Garfield, writing in Monday’s (7/21) Advertising Age, has an Open Letter to Omnicom President-CEO John Wren, asking Wren to look at the contradiction between Omnicom’s public Statement on Corporate Responsibility and the homophobia represented in three recent…
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Fake Names for Authentic Organizations? Thornberg & Forester
Is this organization being authentic by giving itself a fake name? photofrom digitalcontnentproducer.com There’s a funny little news tidbit in Sunday’s New York Times Business section, right below Tommy Hilfiger’s engagement announcement (as if that’s business news?). It’s a paragraph about a design & communications firm, Thornberg & Forester . Neither Thornberg nor Forester exist…
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Previous Authenticity Controversies re: Dove & Unilever
Can Dove / Unilever be thought of as ‘authentic’? 1. Dove makes and sells products to ‘fix’ women’s beauty problems, and contradicts the messages it intends to send in the "real beauty" campaign. These unreasonable standards of beauty hurt women and girls . CBC’s Street Cents "examines whether Dove wants to turn beauty standards/stereotypes on…