Tag: corporate reputation
-
Target: Why Organizations Should Boycott Target but Individuals Shouldn’t Bother
I’m a supporter of LGBTQx rights and of organizational diversity. As an individual, I’m not likely to do much to boycott Target in response to Target’s $150,00 contribution to an anti-gay, pro-bigotry gubernatorial candidate. But, if I were Target’s business customer, business supplier, stakeholder, or other important large stakeholder, I would make a bit deal…
-
Implicit Complicity and “Negative Spillover”: Reputation Damage from BP’s Oil Spill Crisis
What do birds, beaches, and Chevron have in common? They have been “tarred by the same gush” of “negative spillover” from BP’s Deepwater Horizon catastrophe. In one of the weirder cases of a collision between literal and figurative language, the “negative spillover” of BPs Deepwater Horizon crisis is soiling not only birds and beaches, but…
-
BP’s Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge of…
-
Crafting Business Avatars: An Authenticity Exercise
We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last week proclaiming that Enterprises Must Get Control of Their Avatars. The animated avatars that an organization’s employees use when they participate as organization members inside…