Category: Social Media, Web 2.0 & Org 2.0
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5 Reasons why Management Professors should be reading blogs
Very few management professors read blogs about management, leadership, strategy or organizations. I have no hard data, no scientific survey, to support this claim, but I know it’s true. As I’ve talked with colleagues over the last two years about this blog, about other blogs that I learn from, about blogs as a communication medium,…
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Reflective Executives, Where are you hiding?
One of my blogging e-mentors asked “If you had one question about blogging that you could have answered with a magic wand, what would that question be?” I’m a big fan of magic wand questions— I use them all the time with my kids, and so I took the bait. My one question? Where do…
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Representing your organization on Twitter: A Logo or a Face?
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, or “handle” and also by a visual image. So along with choosing a good handle, an organization and/or its online representative needs to choose an…
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Sarah Palin Reads AuthenticOrganizations.com!?
An amazing discovery! Someone from Wasilla (Alaska) reads AuthenticOrganizations.com! And not just “lands on the page”. Oh, no. We’re talkin’ 3 pageviews and 1.27 minutes online— in one visit alone! Oh, the modern miracle that is Google Analytics. I was showing an academic-colleague-who-wants-to-learn-to-blog how to use Google Analytics to gather some nifty data on who…