Social Media, Web 2.0 & Org 2.0 – Page 7

BP’s Bravest Brandividual: What could be motivating Darryl Willis?

Jun 22, 2010

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in Brand(ing):Inside & Outside, Image & Reputation, Members’ connections to Orgs, Social Media, Web 2.0 & Org 2.0, Sustainability & Greening, Uncategorized

If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge of…

Sexism in FairyLand: Disney’s Pixie Hollow Won’t Let Girls Wear Pants

Jun 11, 2010

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cv harquail

in Claims vs. Behaviors, Diversity & Feminism, Hypocrisy, Rants Raves Ramblings & Reflections, Social Media, Web 2.0 & Org 2.0

Mom, Disney is a sexist company, isn’t it. Out of the mouths of babes, and 9 year olds, come important truths. But I like to wait it out, rather than presume, so I reply with: Why do you say that, honey? On Pixie Hollow I want to buy pants for my fairies. I have the…

The Best PR that $1.6 Million Can’t Buy: Authenticity in Action at Zappos

May 25, 2010

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cv harquail

in Claims vs. Behaviors, Great Examples, Image & Reputation, Social Media, Web 2.0 & Org 2.0

Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and Zappos’ actions support its claims about who they are as a company. It’s Authenticity in Action. The Zappos’ Mistake Story in a Nutshell An online…

Supermodels on Twitter: Five Ways to Rock the Twitter Runway

Apr 1, 2010

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cv harquail

in Social Media, Web 2.0 & Org 2.0

I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that’s what we call a bait ‘n switch, but since you’re more interested in Twitter than in Supermodels, you don’t really mind, right?] If you…

Active Lurkers: How Idea Lovecats Demonstrate Engagement

Mar 18, 2010

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cv harquail

in Rants Raves Ramblings & Reflections, Research & Science, Social Media, Web 2.0 & Org 2.0

Many of us bloggers look at the disparity between the number of visitors to our blogs and the number of comments on our blogs, and weep shake our heads. Why is the ratio of unique visitors to commenters 683 to 1? Or 389 to 5? Or 200 to 0? What are those other 682, 384,…

Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

Mar 2, 2010

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Image & Reputation, Social Media, Web 2.0 & Org 2.0

The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out of…

Work-Life Fit is an Enterprise 2.0 Solution

Jan 19, 2010

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cv harquail

in Employees/Individuals, Organizational Design, Progressive Organizational Movements, Social Media, Web 2.0 & Org 2.0

This headline could be puzzling… What could possible make Work-Life Fit and Enterprise 2.0 relevant to each other? After all, one is a challenge of the modern workplace, and the other is a challenge to the modern workplace. They come together because both concepts ask us to redesign our organizations. Although Enterprise 2.0 and Work-Life…

Networks and the Myth that Flatter Organizations are Better

Jan 15, 2010

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cv harquail

in For Purpose/For Profit Orgs, Organizational Identity, Organizational Theory, Progressive Organizational Movements, Social Media, Web 2.0 & Org 2.0

Are flatter organizations really “better”? If they are better, how? Hey, I already wrote a dissertation, so I’m not going to take on that question in its entirety. And, I’m not going to do the proper academic thing of being super-specific and qualifying my points. You got complaints? Email me and I’ll send you the…

Networks and The Myth of Flattening Organizations

Jan 14, 2010

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cv harquail

in Employees/Individuals, Organizational Design, Organizational Theory, Social Media, Web 2.0 & Org 2.0, Uncategorized

I was excited to hear from a few social media/Enterprise 2.0 advocates after my post last week asking When will social business become social change business? Special thanks to Jon Husband of Wirearchy, who not only confirmed that he has a revolutionary agenda behind his networked models of organizing but who also sent me some…

When Will “Social Business” Become Social Change Business?

Jan 7, 2010

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cv harquail

in Diversity & Feminism, Organizational Change, Progressive Organizational Movements, Rants Raves Ramblings & Reflections, Social Media, Web 2.0 & Org 2.0

Why aren’t we be re-creating the worlds of work and commerce, as we implement and develop the social media tools that make it easier to work- together? Just a quick rant here, triggered by and not quite in response to Rachel Happe‘s post on The Social Organization & Womenomics. In her post, Rachel wonders whether…

Category: Social Media, Web 2.0 & Org 2.0