Category: Authentic or Not?
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Is Authenticity the key to being “Meaningfully Different”?
If organizations are going to be successful at attracting good members and good clients or customers, they have go beyond showing how they are different from other, similar organizations. They have to take that extra step, and demonstrate why these differences are meaningful. “Meaningful difference” “Meaningful difference” is an important concept in both organizational theory…
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3 Reasons Why Employee Engagement is a Scam
We should all maintain a hearty skepticism about employee engagement. While it is true that engaged employees contribute more and more willingly to an organization, the contributions of the employee are rarely if ever matched by compensation from the organization. Last week I had a long talk with a mid-level executive about the rollout of…
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Rebranding Pompeii as a Living City
It seems that you can’t escape the demands of rebranding, even if you go back 2282 years. In one of the more intriguing examples of rebranding I’ve seen in a while, the world historical site of the City of Pompeii is currently engaged in its own rebranding campaign. The ‘old’ brand of Pompeii To appreciate…
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Corporate Logo Tattoos: The wrong way to wear the brand
In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR where…
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Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir
The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. Althleticism…
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Does the iPad Signal a Change in Apple’s Core Brand & Identity?
If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple is going, do we all want to go there too? Here’s a proposition: Apple as an organization is changing, from an organization that’s “about” creativity…
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How Layoffs Have Evolved: From “Office Space” to “Up In The Air”
In the decade since its release, the movie Office Space has dramatized the corporate best of work-life dystopia. In Office Space, we’ve got the Lumberg, the red stapler, the TPS Reports, a bad case of the Mondays, a little flair, and of course, “the Bobs”. Oh, the Bobs, those clueless, bumbling, omniscient consultants from corporate…