Category: Image & Reputation
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Is The Daily Show Sexist? Use the 6 Degrees of Sexism Test to judge for yourself
The media storm surrounding Jezebel’s claim that The Daily Show is sexist has tangled up our common assumptions about what does or does not make an organization sexist. Whether or not an organization is “sexist”–or for that matter racist, classist, sustainable, Mormon, Black, etc. – matters to the organization’s members and to its audience. Our…
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Implicit Complicity and “Negative Spillover”: Reputation Damage from BP’s Oil Spill Crisis
What do birds, beaches, and Chevron have in common? They have been “tarred by the same gush” of “negative spillover” from BP’s Deepwater Horizon catastrophe. In one of the weirder cases of a collision between literal and figurative language, the “negative spillover” of BPs Deepwater Horizon crisis is soiling not only birds and beaches, but…
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Fronting for “the Man”: Can BP disarm our anger by using a Black “Teddy-Bear” Spokesperson?
[Trigger alert: This post is about racism.] There is no more incendiary question than the implicit and unspoken question that often follows the promotion of non-white and/or non-male employees: Did s/he get the job because s/he’s qualified, or did s/he get the job because s/he’s (fill in the diversity criterion here)? Corporate American is seldom…
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BP’s Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge of…
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Rebranding Pompeii as a Living City
It seems that you can’t escape the demands of rebranding, even if you go back 2282 years. In one of the more intriguing examples of rebranding I’ve seen in a while, the world historical site of the City of Pompeii is currently engaged in its own rebranding campaign. The ‘old’ brand of Pompeii To appreciate…
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Will Newsweek Respond to Claims of Sexism?
I would love to have been in the room when three journalists at Newsweek proposed that Newsweek publish their article criticizing Newsweek for gender discrimination. Why? You know you’re getting close(r) to authenticity when you can have a recursive sentence like that one written about changing things that are wrong at your organization. Here we…