Category: For Purpose/For Profit Orgs
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Balancing Profit and Purpose at Whole Foods: Red Fish Blue Fish
Jessi Schoner, a researcher at University of Minnesota’s eWorkPlace and a reader, sent me an interesting article about Whole Food’s efforts to nudge customers towards more sustainable choices of seafood. Whole Foods … is launching the first in-store color-coded sustainable seafood rating program this week. … The system relies on three colors–green (“best choice”), yellow…
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Is your organization flourishing or withering?
Organizations are organic things — they are born, they die, they suffer and they thrive. But very few organizations flourish. Organizations that flourish are rare creatures. We find them where business goals are tied to larger purpose, where larger purpose is linked to community needs, and where individuals’ authentic selves are nourished by and engaged…
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Organic Discount or Competency Penalty? The real reason organic wines sell for less
Stereotypes about non-profit and for-profit firms explain why organic wine can’t command higher prices. Today’s Freakonomics column picks up on UCLA research reported earlier this week by Matt McDermot at Treehugger.com. The researchers, Magali Delmas and Laura E. Grant, demonstrated that organic wine cannot command as high a price as conventional (non-organic) wine. This despite…
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Girl Scouts Rebrand Their Cookies: “Every Cookie Has A Mission”
The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts on…