Tag: Tony Hayward
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Changing the CEO at BP: It won’t make a difference, except where it will
For the past 90 days and counting, we knew this day was coming. You didn’t need an Irish bookmaker to tell you that Tony Hayward’s tenure as CEO of BP was coming to a close. Any organization facing a crisis like the BP Oil Spill would be likely to replace the guy at the helm.…
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BP’s Bravest Brandividual: What could be motivating Darryl Willis?
If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge of…