Tag: Social Business
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What Level of Social Business Change Do You Really Want?
What level of change do you really want from social business? Do you want a little bit, or a whole lot? Do you want process improvement? Or, Do you want organizational transformation? Social technology means organizational change. Social Business and social technologies are indeed bringing changes into your organization. That we know. But what we…
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7 Frame-Changing Experts on Social Business and Social Organization
With the growing interest in social business and how social technology can change organizations, we’re starting to hear more and more mainstream business commenters weigh in with their opinions. While these new and novice commenters won’t drown out the voices of the well-established experts (especially those who have corporate support behind them), the increase in…
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“Social” Media Make “Voice” and Contribution Possible
What does it mean for organizations to become more “social”? Becoming “social” means that more people across the organization can contribute their ideas and have influence. Why? Because social technologies make it possible for more people to have Voice. What is Voice? Voice is having a say with the expectation that you will also be…
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Social Business News: Too Many Wrong Messages On Social Media? Try Leadership, Not Control.
In my first contribution to Social Business News, I’m reminding organizations that want to align their social media messages to focus their efforts on leadership. I find it pretty frustrating that so many social media advocates recommend “governance” or “policy” or “control” when an organization finds there are too many voices, not enough voices, or…
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Growing Social: 4 Different Paths to Social Organizations
Organizations can ‘grow social’ through 4 different paths, driven by technology, social business, collective values, and ‘product’ resonance. Two of these paths are more likely than the others to create organizations that are authentically social. Can you guess which two, and why?
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Pay Attention to How Social Media Communities Create ‘the Organization’
Why do so many social business advocates overlook the organizational value of online communities? Too many people dismiss online communities for not being central to the organizations they serve. These critics dismiss communities for being merely social, just another way to chat or swap tips. Even when they acknowledge how communities can be critical for…
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4 Reasons Why Socializing Your Intranet Makes Organizational Change Easier
You can make the process of becoming a Social Organization a little easier if you start by socializing your intranet. Why? Because the shared, cohering nature of your intranet makes ‘social’ change efforts more comprehensive, more democratic, less scary, and more reinforcing of collective identity. In my previous post, I argue that we should develop…
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Social Organizations from the Inside Out: Start with Your Intranet
What’s the best strategy for making your organization more social? Where do you start to transform your systems, so that you can transform your organization? Many social media experts suggest that you work from the outside-in. They encourage organizations to start with one function and one stakeholder group, and ‘get social’ by linking CRM (customer…
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How Social Media Can Help Us Generate Productive Momentum
Social Media systems inside organizations should not be designed just to support tasks. Social business systems should also be designed to support the emotional elements of interpersonal relationships, since these build momentum by helping us feel more meaningful and valuable as we work together. Often, people assume that digital social systems inside organizations should help…
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How to Design Social Business Systems For Engaged, Social Organizations
Organizations are social — they always have been. But, organizations have rarely been designed intentionally to help us flourish as social beings while we work together. Neither our analog systems nor our digital systems have been designed to help us bring more of our social selves to our work together. But, it’s not that hard…