Tag: employee branding
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Don’t Let Personal Branding Stifle your Authentic Voice
There is a battle brewing between the concepts of Personal Brand and Authentic Voice. If you’ve been paying attention at all (and I’m sure you have) you’ve seen the articles and the individuals touting personal branding. Everyone from Tom Peters to Seth Godin to Dan Scwabel is online telling you how to create your personal…
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When Employee Branding Hurts
Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making these…
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On the importance of Flair
The origin of “flair”? Every Organizational Behavior scholar’s favorite cult flick: Office Space.
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Wearing the Brand: Good idea, bad execution by Thai Highway Police
Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, in…
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Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?
(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and other…
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McCain Campaign Exploits the Race of Their Hired Help
The McCain Campaign has hired Obama supporters to work as as "paid volunteers ."Â As reported by Tom Baldwin in the UK Times, and picked up by The Huffington Post and the Daily Kos, the McCain Campaign is paying temp workers $10 an hour to go door to door handing out absentee ballot requests. Although…
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Organizational Identity, Employee Branding and Political Contributions: Should you care if The Body Shop leans Republican?
The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the Republican and Democratic parties. The data include direct corporate support (through Political Action Committees) and/or the support of these organizations’ employees (through individual donations). You…
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The Lyin’, the Which? , and The Wardrobe: Palin’s new clothes cost her more than $150,000
Sarah , Sarah , Sarah . Just when I’m ready to move on to other topics, you serve up yet another opportunity to understand organizations and authenticity. This time, the lessons are all about image, and the relationship between how we present ourselves and who we really are. If Palin’s wardrobe upgrade had been well-executed,…