Image & Reputation – Page 4 – Authentic Organizations

How are Brandividuals special?

Jun 17, 2009

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in Brand(ing):Inside & Outside, Employees/Individuals, Image & Reputation

What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In this…

What’s a Brandividual?

May 20, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Image & Reputation

When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea of…

AuthenticOrganizations.com: Now a “Top 50 HR Blog in 2009”

May 6, 2009

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cv harquail

in Brand(ing):Inside & Outside, Image & Reputation, Rants Raves Ramblings & Reflections

It’s our first authentic piece of Flair!! AuthenticOrganizations is delighted to join three other "Blogs on Organizations" on EvanCarmichal.com’s list of Top 50 HR Blogs in 2009. Why is this exciting? – At the very least, it’s fun to be listed on a site with over 385,000 visitors a month… maybe a few of them…

Which is worse: Being “Authentic & Bad” or being “Bad for Being InAuthentic”?

Apr 30, 2009

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cv harquail

in Authentic or Not?, Claims vs. Behaviors, Hypocrisy, Image & Reputation

Before reading any further, let’s take a poll: [poll id=2] [poll id= 3] How do our results compare to the findings of a more comprehensive annual survey of the reputations of US corporations? "America’s Most Least Reputable Companies" Reputation Institute just released its annual survey that determines the nation’s most respected companies. (The survey is…

7 Tips for Rendering Authenticity Through Social Media

Mar 12, 2009

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cv harquail

in Authentic or Not?, Brand(ing):Inside & Outside, Creating Authenticity, Image & Reputation, Social Media, Web 2.0 & Org 2.0

As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social media to present themselves authentically. The audience will be a group of managers (practitioners, not professors) who are not themselves directly responsible for social media…

Reputation, Beyond Authenticity

Feb 1, 2009

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Mignon van Halderen

in Claims vs. Behaviors, Diversity & Feminism, Employees/Individuals, For Purpose/For Profit Orgs, Image & Reputation

We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. At RSM, Mignon works in the Corporate Communication Centre where she combines teaching and applied research projects within the fields of Reputation Management and Corporate…

Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?

Jan 22, 2009

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cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals, Image & Reputation

(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and other…

Online Reputations and Authenticity

Jan 19, 2009

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cv harquail

in Image & Reputation

Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple and…

Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations

Mar 28, 2008

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cv harquail

in For Purpose/For Profit Orgs, Image & Reputation, Progressive Organizational Movements

“You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize one…

Category: Image & Reputation