Category: Employees/Individuals
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Wearing the Brand: Good idea, bad execution by Thai Highway Police
Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, in…
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Reputation, Beyond Authenticity
We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. At RSM, Mignon works in the Corporate Communication Centre where she combines teaching and applied research projects within the fields of Reputation Management and Corporate…
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The Only Harvard Business Review Article You Need to Read
Rarely am I inspired by the Harvard Business Review. Despite Harvard Business Review’s efforts to revamp their print edition (with a zippier format, hip graphics and bite-size summaries) and to expand their online initiatives, HBR has always felt behind the times. Even when HBR has addressed issues critical to my own research or summarized the…
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Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?
(photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and other…
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What if … Executive Compensation was based on Sustaining Organizational Authenticity?
I’m a big fan of linking compensation to business outcomes … as long as the amount of compensation isn’t vulgar and the right kinds of outcomes are part of the formula. So I was intrigued by a recent article about Ethics and Executive Compensation . Ed Konczal , writing about over at Corporate Eye ,…
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What’s Better Than Branding the Organization with the CEO?
Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding Leaders . Writing about the practice of creating an organization’s brand / identity from the celebrity personality of the CEO as a strategy for improving…
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B Corporations and Employer Branding
Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at Reece Computer Systems seem to believe. In their job posting for a Consulting Engineer , Reece Computer Systems not only describes the position and the…
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The Case Against a Marriott Boycott: Marriott is not a Mormon organization
Many GLBT-rights and marriage equality rights activists are up in arms in protest against individuals, business and institutions that supported California’s Proposition 8 to ban same-sex marriage. Letters to prominent individual contributors, protests in front of churches, and calls for boycotts figure prominently in these activists’ efforts both to punish the individual, businesses and institutions…