Tag: triple bottom line
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Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations
“You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize one…