Authentic Organizations

Tag: The Experience Economy

  • Gilmore and Pine’s Authenticity Paradox

    —

    by

    cv harquail
    in

    The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if you don’t…