Tag: Sustainability
-
Authentic Organizations Turn Green from The Inside Out
How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) brand…
-
Authentic Food Organizations: Why I love my CSA
Spring is here, and I’m in love again… with my CSA. CSA as in “cyber-spouse avatar”? No, CSA as in Community Supported Agriculture. It’s a group of us — 55 families, Farmer John (that’s John, below), the five or so employees of John’s Starbrite Farm, and 20 weeks of organic produce. [Quick introduction: Community Supported…
-
It’s not that hard to recognize an organization’s authenticity. Even a child can do it.
“Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was made from “100% post-consumer waste”. She already knew that the T-shirt was from a company called PositiviTee, that the graphic image printed on the T-shirt…