Tag: Social Purpose
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How Can We Boost Other Businesses Through Our Products? Initial Ideas
Ever since I fell in love with the concepts behind APIs, I’ve been on the lookout for ways that companies can boost others through how they conceptualize, create and distribute their own products. There’s a traditional way that we think of products as ‘boosting’ others, which is simply by having that product do what it’s…
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Is Gamification a Cure for Entitlement?
What value is all this talk about gamification? It’s one thing to deploy game-design tactics to turn your for-profit services (like Foursquare or Hashable) into games. By playing games, folks actually will train themselves to use these products. More troubling to me is the idea of using gamification to redesign work tasks. Gamification and Work…
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Authentic CSR: Should Dawn publicize its involvement in Oiled Bird Rescue?
Procter & Gamble and its Dawn Dishwashing Liquid are the targets of criticism and cynicism for their efforts to help the International Bird Rescue Research Center save birds who have been wounded by BP’s Oil Spill. While I’m quick to criticize any organization that promotes its Corporate Social Responsibility (CSR) efforts when all they care…
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B Corp Identity: An Opportunity for Organizational Authenticity
What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic for-profit…