Tag: logo
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Logos, Browsers, Brand Identity, and What You Value
The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation over at Corporate Eye. She wants to know which browser has the best brand identity, and which browser’s logo reflects its identity most effectively. Given…
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Representing your organization on Twitter: A Logo or a Face?
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, or “handle” and also by a visual image. So along with choosing a good handle, an organization and/or its online representative needs to choose an…