Tag: iPhone
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Can Starbucks Touch Your Soul?
When an organization is being authentic, you can feel it. Even when its character is being expressed in a very small way, or through a very small action, an organization’s expression of its authentic self can touch your soul. I was reminded of the power of small, authentic acts to touch your soul while I…
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Authenticity: Is there an app for that?
A few weeks ago, I finally gave up my shiny-pink Motorola phone personalized with Hello Kitty stickers, and moved to the lbd of digital tools. Yes, I bought an iPhone. My iPhone purchase completed a long, slow and ultimately satisfying move from anything PC & Microsoft to all things Apple & Google, a move that…