Tag: evan lysachek
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Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir
The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. Althleticism…