Authentic Organizations

Tag: Authenticity Paradox

  • The Authenticity Paradox of Gilmore & Pine

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    by

    cv harquail
    in

    The authenticity paradox , as defined by James H. Gilmore and B. Joseph Pine II in their book "Authenticity: What consumers really want" , contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if…

  • Gilmore and Pine’s Authenticity Paradox

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    by

    cv harquail
    in

    The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if you don’t…