Tag: attribute transfer
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What Do Sarah Palin, Bill Marriott and John Templeton, Jr. Have In Common?
They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, Marriott…
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Authentic Organizational Partnerships: Organizational Brands, Names, the Columbus Children’s Hospital, and the Abercrombie & Fitch Trauma Center
+ = ??? In an earlier post, I mentioned that authentic organizations might find it hard to find appropriate partner organizations, because the qualities of the company you keep are often inferred to be the qualities of your organization itself. And now, in the news , is a great example of this very problem: The…