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EmployER Branding vs. EmployEE Branding
Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. It…
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7 Core Principles for Authentic Engagement
Apologies to the National Coalition for Dialogue and Deliberation, but I’ve stolen your great presentation to the Obama Administration’s Open Government Directive group. I’m applying it to decision-making processes within authentic organizations…. Tell me how well you think it works. In previous posts about layoffs, alternatives to layoffs, and organizational decision-making processes, I’ve argued that…
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I can’t wait until 2057 to get a “man-sized” paycheck. Can you?
It’s possible that I won’t be around in 2057. If I am around, I probably won’t be lucid. And if I am lucid, I sure as hell hope that I’m not still working full time. But if I want to get a “man-sized” paycheck and see the gender wage gap disappear for good, I might…
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Leading Authentically with Transparency: An interview/podcast with Paul Levy
Here’s a neat podcast interview with Paul Levy, CEO of Beth Israel Deaconess Medical Center, whose leadership approach to the need for dramatic cost-cutting we considered in the post Finding a leadership opportunity in alternatives to layoffs. This podcast interview offers a few additional insights, in part because the interviewer Catherine Bell asks some smart…
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You don’t have to ‘live the brand’ to give the brand
“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making it…