June 19, 2009
Tweet What can we learn from Senator Barbara Boxer and her interaction with Brigadier General Michael Walsh? 1. Defend your personal brand. 2. Ask to be treated in a way that reflects who you are, what you have accomplished, and what you stand for. 3. To do anything else is to allow your personal brand […]
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June 17, 2009
Tweet What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In […]
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