Brand(ing):Inside & Outside

Bias Bingo: Blending Branding and Learning

November 4, 2009

Tweet I love it when basic business science can be applied to important causes. So, I was excited when my favorite FemaleScienceProfessor pointed me towards a clever website designed to teach about gender bias: The Gender Bias Learning Project. The Gender Bias Learning Project is a great demonstration of how basic web skills, clever marketing […]

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Crafting Business Avatars: An Authenticity Exercise

October 19, 2009

Tweet We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last week proclaiming that Enterprises Must Get Control of Their Avatars. The animated avatars that an organization’s employees use when they participate as organization members […]

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Jews and Social Media: Aligned values reinforce an Authentic strategy

September 21, 2009

Tweet Can your organization’s core values make it easier for you to extend yourselves onto social media effectively? For some organizations, absolutely yes. Consider the opportunity for one Jewish organization as it considers its social media strategy. Last week I had the chance to work with a group of non-profit Jewish professionals in charge of […]

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When the Organization Wears its Brand

July 31, 2009

Tweet The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. When an organization expresses its purpose through the way it is physically situating itself, I like to think of it as “whereing” the brand. […]

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BlogHer 09: Does Swag Pervert the Purpose?

July 27, 2009

Tweet Walking into my office this morning, I tripped over a ‘rubber bracelet cum flash drive’ that was part of the swag I brought back with me from Chicago and the 2009 BlogHer. That clumsy move plus a few friends’ Tweets about supposedly free swag costing them money to ship home, made me wonder about […]

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Resources for Authenticity: Being vs. Understanding

June 30, 2009

Tweet What resources can organizations draw on to create and sustain an authentic sense of “who they are”? My class with the Darden EMBA students on Saturday danced around the questions of “How do organizations ‘source’ their identity? and “How do organizations sustain their authenticity?” Even though we had a chance to discuss many other […]

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EmployER Branding vs. EmployEE Branding

June 24, 2009

Tweet Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. […]

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Defend Your Personal Brand. Barbara Boxer shows how.

June 19, 2009

Tweet What can we learn from Senator Barbara Boxer and her interaction with Brigadier General Michael Walsh? 1. Defend your personal brand. 2. Ask to be treated in a way that reflects who you are, what you have accomplished, and what you stand for. 3. To do anything else is to allow your personal brand […]

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How are Brandividuals special?

June 17, 2009

Tweet What is it that makes Brandividuals a ‘special’ kind of organizational representative or spokesperson? It seems to be all in the balance that brandividuals strike between displaying ‘who they are’ and advocating for ‘what the organization wants’. More than "Spokesmodels" Brandividuals do all kinds of important stakeholder contact, communication and problem resolution work. In […]

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