Employee Branding
Employee Branding: Enterprising selves in service of the brand
Abstract
Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behavior so that they project the brand identity of their organization’s products through their everyday work behavior. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand, to provide an unobtrusive, seemingly unproblematic engine for “on brand behavior”. To introduce organizational scholars to issues involved in employee branding, this essay outlines some of the assumptions, tactics and practices of employee branding. I draw on theories from marketing and organizational studies to define employee-brand identification and to develop a preliminary model of how employee branding programs could induce employee-brand identification. In addition, I raise questions about the relationships between the organization, the employee, and the brand that employee branding reinforces, and propose directions for future research.
Please click on the link below to go to the full paper. Please let me know if you are citing it in your own work.
2/20/11 – I’ve taken down the link to the paper– after getting an email that let me know that a large part of the paper appeared uncredited in someone else’s paper, which was submitted to a conference. If you’d like a copy of the paper, just email me and I’ll be happy to send it to you. cv harquail at authentic organizations dot com
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
{ 68 comments… read them below or add one }
Dr. Harquail, I would like to mention your paper in a blog entry tentatively titled, “7 Ways HR Service Can Positively Impact Employee Branding” and wanted to ask for permission to do so.
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Dr Harquail,
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Regards,
Abhi
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I am currently looking into how an employee brand can support growth and improved employee identity with company values. Please can you send me a copy of your paper as I would be very interested in reading it. Thank you.
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Hello
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Best regards.
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Can you please mail me a copy ? – Many Thanks
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I am in charge of employee branding project in my company.
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Thanks!
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I have been working for many years in all areas of the music industry
many thanks
karen
Respected Sir/Mam,
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I would appreciate if can help me.
Thanks
Regards,
Amit Kumar
Please send me a copy of your paper. Thank you!
I would like to read a copy of your paper. Please forward.
Thank you!
Dear Dr. Harquail,
I would appreciate a copy of your paper.
I am currently doing a research on employees as brand ambassadors.
Thank you.
Regards,
Belle Pacetes
Greetings Dr. Harquail,
May you kindly send me a copy of your paper? I am carrying a research into Employee Branding and I would interested in viewing your piece.
Kind regards,
Ahmed Al-Sharqi
Dr. Harquail
could u please send me a copy of your paper?
i am currently writing an essay on employees identity.
Thank you
Regards ,
Brandon Sham
Dear Dr. Harquail,
I would like to request for a copy of your paper. I am presently doing a project that has something to do with employee branding.
Would appreciate your response on this request.
Many Thank,
Pam
hai i am ashley
like ur article, pls mail me a copy of employee branding as soon as possible
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ashley
Could you please mail me a copy?
Thanks so much
Regards,
Nhi Pham
I’m work?ng on a project about employee brand?ng ?s ?t poss?ble to send me th?s paper please?
Dear Dr. Harquail,
Very interesting topic, may I have a copy of your paper, please?
Thank you very much!
Regards,
Michelle
Please provide me one copy of this article as it will be a great help for my MBA students.
Regards
Seema
hey, can i please get a copy?
Dear Author,
I really would love to read your paper on such a good topic.
Warm Regards,
Deepshikha
Respected Dr.Hurquail. I will be highly obliged if u will send this article regarding employee branding as soon as possible for my research work in the university. Regards:
Syed Saad Ali
Institute of Management Sciences Multan.Pakistan
hi,
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sir,
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may you kindly mail me the article as this will help me to understand the concept of employee branding
Hi,
Please be as kind as to send me a copy of the full version of the article. I am interested in learning more about this new concept in internal communication.
Thank you in advance.
With your permission, I would like to refer to your paper in my workshops on public sector branding. Please emailme a copy of the article.
Many thanks.
I am really interested in reading the full version of your article. I would appreciate it if you could kindly email me a copy.
Many thanks
Hi,
I´d love to read the full version of this article and would really appreciate it if you could e-mail it to me.
Thanks!
Dr. Harquail, I am a research student and I am very eager to read your paper on Employee Branding. So please send me a copy.
Hello Dr. Harquail,
I would very much appreciate a copy of your paper. I’m currently working on a project within the federal government focused on this topic, and I know my colleagues would be incredibly interested in reading your work! There seems to be scant research on this particular topic, so your paper would be very helpful.
Thanks much!
Dr. Harquail, I am in prepare a research about employee branding, I would be very glad to receive a copy of your paper, thanks much
Dear Dr Harquail, really appreciate if you could send me a copy of your paper. Thank you very much
This sounds like a terrific paper. Please send me the full version.
I would like to recieve a copy of this paper.
I’m studying HR management. Please kindly share your paper.
Thank you very in advance.
Dear sir,
I,m Studyng MBA 2nd year(HR),Here am requesting you please send your paper am dng my research paper on employee branding ,its very much use for my international research paper ,Am requesting you sir please send paper
thank you
hi i m shweta doing my phd on employee branding and for that i have to prepare a questionnaire for the employees to fill it can any one help me select the best questions for them which reflects the best result of my research work.
thank you
I am working on an employee branding iniative, I would really appreciate being able to read the paper if you could email it to me.
Regards,
Dawn
Hi,
I’m a freelancer and writing about the topic “Is employee branding necessary for the SME’s”. Came through your article and found it very helpful to know about this term”Employee Branding” Will appreciate if you can share a copy of the whole article with me and allow me to share your ideas in my article. Thanks!
hii…
can u mail me the full version of this paper, it will help in my corporate image building assignment
many thanx
garima
i’m working on my HR project and interested in your paper. Kindly send me the full copy.
Thx
Paul
Dear sir,
I am very interested in the full version of your paper. Kindly send me the full copy.
Kind regards,
Gwen
Dr. Harquail, please I like to have a full copy of the paper. I am an MBA student writing on employee branding
I am very curious to know how employee branding can be used to improve the image of older employees in an organisation, and I want to work with this concept in the flemish government.
can you send me the article please ?
Dear Dr. Haquail,
request you to please send me the full text of this very exciting and emerging topic.
Regards,
B. Nanwani
Hi,
I’m a student carrying out research in this field. Would you please send me a copy,
Many thanks,
I am a a student of HRM and this is my sub-topic of research.
so sir can u please send me the copy.
Thanking you.
Hi there!
Im currently a third year university student studying contemporary issues in business management, and this paper would be ideal to support a lot of my ideas and theories on my dissertation, which is on employee branding and emotional/ asthetic labour.
I’d be really interested in having a copy if thats ok with you?
many thanks
Lucy
I am very interested to read this paper Dr.
Could you email it to me?
It will help me with my MBA assignment in employee branding.
Thank you
email: gabipasqual@hotmail.com
I’d like to read your paper to help me with my HR assignment.
Could you mail me a copy?
Thankyou
I’m very interested to read this paper .. Could you please mail me a copy?
Thanks!
I’m degree student and i need some information about employee branding… Would you please send me a copy?… Thank you…
Hello can I have a copy of the paper? talking about this topic at my university course of human resource managment would be nice if i can have a read:) thanks