Employee Branding

Employee Branding: Enterprising selves in service of the brand

Abstract

Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behavior so that they project the brand identity of their organization’s products through their everyday work behavior. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand, to provide an unobtrusive, seemingly unproblematic engine for “on brand behavior”. To introduce organizational scholars to issues involved in employee branding, this essay outlines some of the assumptions, tactics and practices of employee branding. I draw on theories from marketing and organizational studies to define employee-brand identification and to develop a preliminary model of how employee branding programs could induce employee-brand identification. In addition, I raise questions about the relationships between the organization, the employee, and the brand that employee branding reinforces, and propose directions for future research.

Please click on the link below to go to the full paper.  Please let me know if you are citing it in your own work.

2/20/11 –  I’ve taken down the link to the paper– after getting an email that let me know that a large part of the paper appeared uncredited in someone else’s paper, which was submitted to a conference.  If you’d like a copy of the paper, just email me and I’ll be happy to send it to you.   cv harquail at authentic organizations dot com

Jan 2014 — Never mind, I’ve put the paper back up here, since it’s hard to keep up with requests for it. Please enjoy, and let me know what parts of the work you find interesting.

Employee Branding Enterprising Selves Harquail  (pdf)

{ 128 comments… read them below or add one }

Emmelyn Wang February 7, 2011 at 2:42 pm

Dr. Harquail, I would like to mention your paper in a blog entry tentatively titled, “7 Ways HR Service Can Positively Impact Employee Branding” and wanted to ask for permission to do so.

Reply

Sabastine Okeke February 14, 2011 at 8:20 am

We desire more!!

Reply

Jason February 19, 2011 at 2:06 am

Dr Harquail,
Can I quote your article in my DBA thesis?

Reply

Abhijit Kokane February 28, 2011 at 6:42 am

Can i get a copy of your paper as it really excited me when i read it few days back only to realize its no more available online.

Regards,
Abhi

Reply

Shahnawaz March 7, 2011 at 7:20 am

I’m really interested in reading this, can you please mail me copy.

Reply

s.vedha March 8, 2011 at 11:24 am

sir/madam:
i like you are paper and i am intrested in reading so can you send me a copy please.

Reply

I. Olde Rikkert March 11, 2011 at 3:38 am

Could you please email your paper to me? I would be very interested in reading it.

Reply

s.vaishnavi March 12, 2011 at 1:06 am

really mind blowing and leading topic in current scenerio. Do mail me madam

Reply

Bouboutou March 14, 2011 at 9:23 pm

Dr. Harquail, I would to read your paper on Employee Branding. I’m a student and very interested in reading your paper

Reply

sameerkhan April 4, 2011 at 5:23 am

Its very intresting, Impressed, pls mail me a copy,

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Jacquie Burgess April 9, 2011 at 2:01 pm

I am currently looking into how an employee brand can support growth and improved employee identity with company values. Please can you send me a copy of your paper as I would be very interested in reading it. Thank you.

Reply

Agnese Orupe April 13, 2011 at 11:22 am

I am currently trying to find out what the concept means and I would therefore like to have a copy of your article. Thank you in advance!

Reply

Susan Munter April 17, 2011 at 4:56 pm

I would be very interested in reading your paper. Please be so kind as to send a copy along. Thank you.

Reply

Ammar Khalifeh May 4, 2011 at 4:02 am

Hello

I’m a brand manager for a small bank and our HR only do leaves and holidays. I would love to have a copy of this article and the “7 Ways HR Service Can Positively Impact Employee Branding” one.
I’m happy to subscribe to get this content if that was an option.
Best regards. :-)

Reply

Karina Grosen May 5, 2011 at 4:02 pm

Really interesting. I am a student writing a paper about this topic. I would like to read your paper so please send me a copy. Thank you.

Reply

Dinni May 29, 2011 at 7:21 am

Can you please mail me a copy ? – Many Thanks

Reply

Mareen Dogmaci May 31, 2011 at 3:43 am

Can you please mail me a copy ? I am a professional trying to learn more about the subject!

Reply

MAJOR CHIRWA May 31, 2011 at 5:42 am

Send a copy. I am in HR.

Reply

Laura June 14, 2011 at 2:50 pm

I’m building an internal brand launch – would love to read your paper. Pls send.

Reply

Valentina June 24, 2011 at 8:27 am

I am in charge of employee branding project in my company.
Can you send me some more information about?
Thanks!

Reply

karen wosskow July 7, 2011 at 1:19 pm

please could you send me your paper. i am a mature student studying an MSC at sheffield uni

I have been working for many years in all areas of the music industry

many thanks

karen

Reply

Prof. Amit Kumar July 4, 2011 at 2:00 am

Respected Sir/Mam,
I am working on this topic (employee branding) for finding factors of EB.
I would appreciate if can help me.
Thanks
Regards,
Amit Kumar

Reply

Cindy Posey July 7, 2011 at 11:24 pm

Please send me a copy of your paper. Thank you!

Reply

Kris Luna August 4, 2011 at 11:27 am

I would like to read a copy of your paper. Please forward.
Thank you!

Reply

Belle Pacetes August 8, 2011 at 6:17 am

Dear Dr. Harquail,
I would appreciate a copy of your paper.
I am currently doing a research on employees as brand ambassadors.
Thank you.
Regards,
Belle Pacetes

Reply

Ahmed Al Sharqi August 12, 2011 at 5:19 pm

Greetings Dr. Harquail,

May you kindly send me a copy of your paper? I am carrying a research into Employee Branding and I would interested in viewing your piece.

Kind regards,
Ahmed Al-Sharqi

Reply

brandon sham August 20, 2011 at 10:06 pm

Dr. Harquail
could u please send me a copy of your paper?
i am currently writing an essay on employees identity.
Thank you

Regards ,

Brandon Sham

Reply

pam August 21, 2011 at 8:47 pm

Dear Dr. Harquail,
I would like to request for a copy of your paper. I am presently doing a project that has something to do with employee branding.

Would appreciate your response on this request.

Many Thank,
Pam

Reply

ashley August 22, 2011 at 10:55 am

hai i am ashley

like ur article, pls mail me a copy of employee branding as soon as possible

thank you
ashley

Reply

Nhi Pham August 30, 2011 at 12:03 am

Could you please mail me a copy?

Thanks so much

Regards,
Nhi Pham

Reply

charlotte September 13, 2011 at 1:31 am

I’m work?ng on a project about employee brand?ng ?s ?t poss?ble to send me th?s paper please?

Reply

Michelle September 13, 2011 at 11:06 pm

Dear Dr. Harquail,

Very interesting topic, may I have a copy of your paper, please?

Thank you very much!

Regards,
Michelle

Reply

Seema Singh September 16, 2011 at 3:51 am

Please provide me one copy of this article as it will be a great help for my MBA students.
Regards
Seema

Reply

suchitra September 24, 2011 at 1:39 pm

hey, can i please get a copy?

Reply

Deepshikha October 10, 2011 at 5:28 am

Dear Author,

I really would love to read your paper on such a good topic.

Warm Regards,

Deepshikha

Reply

Syed Saad Ali October 10, 2011 at 11:26 am

Respected Dr.Hurquail. I will be highly obliged if u will send this article regarding employee branding as soon as possible for my research work in the university. Regards:
Syed Saad Ali
Institute of Management Sciences Multan.Pakistan

Reply

silpareddy October 15, 2011 at 1:30 am

hi,
fabulous abstract please send me your full paper as i am writing a paper on employee branding which would be helpful for me

Reply

farhat ali October 17, 2011 at 2:37 am

sir,

plz mail me ur article as this will help me to understand the concept of employee branding

Reply

NYASHA MAKONI October 17, 2011 at 12:23 pm

may you kindly mail me the article as this will help me to understand the concept of employee branding

Reply

Iuliana October 18, 2011 at 8:17 am

Hi,

Please be as kind as to send me a copy of the full version of the article. I am interested in learning more about this new concept in internal communication.

Thank you in advance.

Reply

Josef Jurkovic October 19, 2011 at 8:30 am

With your permission, I would like to refer to your paper in my workshops on public sector branding. Please emailme a copy of the article.

Many thanks.

Reply

c. Horobin November 2, 2011 at 10:56 am

I am really interested in reading the full version of your article. I would appreciate it if you could kindly email me a copy.

Many thanks

Reply

Anita Handegard November 4, 2011 at 8:19 am

Hi,

I´d love to read the full version of this article and would really appreciate it if you could e-mail it to me.

Thanks!

Reply

Antony George November 11, 2011 at 1:02 pm

Dr. Harquail, I am a research student and I am very eager to read your paper on Employee Branding. So please send me a copy.

Reply

Elizabeth November 14, 2011 at 12:53 pm

Hello Dr. Harquail,

I would very much appreciate a copy of your paper. I’m currently working on a project within the federal government focused on this topic, and I know my colleagues would be incredibly interested in reading your work! There seems to be scant research on this particular topic, so your paper would be very helpful.

Thanks much!

Reply

aziza November 24, 2011 at 5:01 am

Dr. Harquail, I am in prepare a research about employee branding, I would be very glad to receive a copy of your paper, thanks much :)

Reply

malla November 28, 2011 at 12:16 am

Dear Dr Harquail, really appreciate if you could send me a copy of your paper. Thank you very much :)

Reply

Steve December 1, 2011 at 6:55 pm

This sounds like a terrific paper. Please send me the full version.

Reply

Vanessa December 5, 2011 at 1:20 pm

I would like to recieve a copy of this paper.

Reply

Nantawan December 15, 2011 at 3:03 am

I’m studying HR management. Please kindly share your paper.
Thank you very in advance.

Reply

manasa acharya January 16, 2012 at 12:12 pm

Dear sir,
I,m Studyng MBA 2nd year(HR),Here am requesting you please send your paper am dng my research paper on employee branding ,its very much use for my international research paper ,Am requesting you sir please send paper
thank you

Reply

shweta January 21, 2012 at 12:47 pm

hi i m shweta doing my phd on employee branding and for that i have to prepare a questionnaire for the employees to fill it can any one help me select the best questions for them which reflects the best result of my research work.

thank you

Reply

Dawn Brister January 24, 2012 at 6:06 pm

I am working on an employee branding iniative, I would really appreciate being able to read the paper if you could email it to me.

Regards,
Dawn

Reply

Rashmi February 5, 2012 at 9:10 am

Hi,
I’m a freelancer and writing about the topic “Is employee branding necessary for the SME’s”. Came through your article and found it very helpful to know about this term”Employee Branding” Will appreciate if you can share a copy of the whole article with me and allow me to share your ideas in my article. Thanks!

Reply

garima February 16, 2012 at 1:42 pm

hii…
can u mail me the full version of this paper, it will help in my corporate image building assignment
many thanx
garima

Reply

Paul February 20, 2012 at 11:10 am

i’m working on my HR project and interested in your paper. Kindly send me the full copy.

Thx

Paul

Reply

Gwen February 26, 2012 at 8:28 am

Dear sir,

I am very interested in the full version of your paper. Kindly send me the full copy.

Kind regards,
Gwen

Reply

MAYOKUN February 28, 2012 at 5:30 pm

Dr. Harquail, please I like to have a full copy of the paper. I am an MBA student writing on employee branding

Reply

gerda serbruyns February 29, 2012 at 5:33 am

I am very curious to know how employee branding can be used to improve the image of older employees in an organisation, and I want to work with this concept in the flemish government.
can you send me the article please ?

Reply

bnanwani March 14, 2012 at 11:15 am

Dear Dr. Haquail,
request you to please send me the full text of this very exciting and emerging topic.
Regards,
B. Nanwani

Reply

Yasmin March 14, 2012 at 11:16 am

Hi,

I’m a student carrying out research in this field. Would you please send me a copy,

Many thanks,

Reply

kaizar March 16, 2012 at 5:22 am

I am a a student of HRM and this is my sub-topic of research.
so sir can u please send me the copy.
Thanking you.

Reply

Lucy March 20, 2012 at 11:15 am

Hi there!
Im currently a third year university student studying contemporary issues in business management, and this paper would be ideal to support a lot of my ideas and theories on my dissertation, which is on employee branding and emotional/ asthetic labour.
I’d be really interested in having a copy if thats ok with you?
many thanks
Lucy

Reply

Gabriela March 21, 2012 at 1:43 am

I am very interested to read this paper Dr.
Could you email it to me?
It will help me with my MBA assignment in employee branding.

Thank you

email: gabipasqual@hotmail.com

Reply

Aroosa March 28, 2012 at 5:25 am

I’d like to read your paper to help me with my HR assignment.
Could you mail me a copy?
Thankyou

Reply

Valerie March 28, 2012 at 6:10 am

I’m very interested to read this paper .. Could you please mail me a copy?
Thanks!

Reply

Epyon April 16, 2012 at 10:23 am

I’m degree student and i need some information about employee branding… Would you please send me a copy?… Thank you…

Reply

Melanie Pasetto April 30, 2012 at 3:25 pm

Hello can I have a copy of the paper? talking about this topic at my university course of human resource managment would be nice if i can have a read:) thanks

Reply

Hang Dao May 24, 2012 at 6:18 am

Dear Dr. Harquail,

I am interesting in this topic, could you please send me a copy of this paper and other your papers. Thanks!

All the best!

Reply

Hang Dao May 24, 2012 at 6:22 am

Dear Dr. Harquail,

I am interesting in this topic and also find any article relating to employee brand identification, could you please send me a copy of this paper and other your papers. Thanks so much!

All the best!

Reply

Sixtine d'Angelin June 19, 2012 at 4:39 am

Hi,
I would really appreciate having a copy of your paper. Thanks a lot!

Reply

bnanwani June 25, 2012 at 2:58 am

Dear Sir,
Would appreciate if you could mail me the complete paper.
Many Thanks
Dr. B. Nanwani

Reply

sarah stokes June 26, 2012 at 3:55 pm

Hi

I am a student studying CIPD HRM and would interested in your paper a research for my assignment on Employers of choice please.

Thank you
Sarah Stokes

Reply

Bojana July 7, 2012 at 10:20 am

Dear Dr. Harquail,

Very interesting topic, may I have a copy of your paper, please?

Thank you in advance.

BR,
Bojana

Reply

Bhasker Yogendra Assistant Professor in Management August 1, 2012 at 1:16 pm

Respected Sir,

I am very much interested to know more about employee branding let me read your article.

Bhasker Yoendra

Assistant Professor in Management

NMREC Hyderabad

Reply

meenakshi sharma August 9, 2012 at 12:42 pm

please send me copy of your paper

Reply

Rita August 28, 2012 at 9:17 am

Dr. Harquail,

may I have a copy of your paper, please?

Thank you.

Rita

Reply

R Selvin August 28, 2012 at 8:01 pm

Dr. Harquail,

I am an MBA student doing a paper on Strategic Human Resources. During my research, I have found your paper and would like to be able to included some of your insights on Employee Branding.

Would you be so kind as to allow me to do this. It will be properly cited.

Rosie

Reply

Affan Aijaz September 8, 2012 at 1:29 pm

Dr. Harquail,

I am working on the project of Employee Branding and your article seems to be very intersting and can be helpful for me. So please send me the copy of it.

Regards,

Affan

Reply

Rama Shankar September 16, 2012 at 3:41 pm

Hi Dr. Harquail,

I’m a MBA student carrying out research on employer branding.

I would request you to send me a copy of your research as it will be of great use to me.

Thanks in advance.

Reply

Pankhuri Agrawal October 2, 2012 at 10:45 am

Dear Dr. Harquail,

I would really appreciate it if you could share the paper with me for some research that I was doing on the same topic.

Thanks and Regards,
Pankhuri Agrawal

Reply

asty October 7, 2012 at 10:36 am

Hi Dr. Harquail,
I’m very interested to know about employee branding and may I have copy your paper?

regard,
Asty

Reply

Marius October 12, 2012 at 5:52 am

I would very much like to request a copy of the paper.
Very Best regards
Marius

Reply

Uma October 24, 2012 at 6:03 am

Hello

This is Uma doing my Doctorate in Internal Branding and in the initial stage, Can you suggest me the specific area in Internal branding where research can be done.(research gap) and in which industry also. Besides, is there any standard questionnaire to measure the internal branding initiatives. Kindly guide me on the same, amid-st your busy schedule.

Reply

Nina October 25, 2012 at 3:07 am

Dear Dr Harquail,

I’m very interested in your paper. Could you please send me a copy?
Thank you in advance.

Kind regards,

Nina

Reply

Viktoriya October 25, 2012 at 8:56 am

Hi all,

Would it be possible if anybody can send me this article – hrm90386@myport.ac.uk! It seems really interesting – I am currently trying to sort my business research topic, and the relationship between brand both way customer and employee perspective is agreat interest of mine so this can hel me further with my ideas.

Thanks in advance =)

Reply

R.Naidoo November 16, 2012 at 11:05 am

Dear Dr Harquail

I would be interested in reading your paper and in sharing it with my students.

Very many thanks
Rajani Naidoo

Reply

yana November 22, 2012 at 3:36 am

hi im doing research on this topic
hopefully you can send me a copy to my email..thanks :)

Reply

Carl December 6, 2012 at 11:27 pm

Hi, I’m a business undergraduate and I’m very interested in this new area of employee branding and the prospects of building a brand from the inside out.

Can you please send me a copy to my email.

Much appreciated,
Carl.

Reply

Troy Schoen December 11, 2012 at 2:27 pm

Hi!. I am interested in your paper. Could you please send me a copy.

Thanks,

Reply

narmada December 12, 2012 at 10:10 am

hi!!!!

i want ur paper so that it would be helpful to do my projet work

Reply

Nicole December 15, 2012 at 12:18 pm

Dr. Harquail– Just starting a new job in Employee Communications and would like to learn more about your research, if you would be so kind to send me your paper? Thanks so much, Nicole

Reply

M.NAVEENRAJA December 24, 2012 at 9:41 am

Hi sir ,now am doing my final year MBA(HR) this semster i have project in this semster ,now i have choose the topic of employee branding so please send me your paper for reference.sir ,thanks & regards

Reply

RENU December 26, 2012 at 2:37 am

HI,

sir,i am doing my MBA HR final year,i have choose the topic of employee branding.please send me a copy of your paper for my reference.its very useful to me..thanks and regards

Reply

Jennifer Carter January 7, 2013 at 7:40 pm

Hello! I’d love a copy of the paper. I am the lead Communication Manager for my company’s brand refresh and we are currently working on the employee roll out.

Thank you!

Reply

Megan January 8, 2013 at 12:26 am

Very interesting topic.
I am currently completing MBA research on this.
Could i please have a copy of this article?

Thankyou

Reply

Bimbola January 28, 2013 at 7:50 pm

Greetings Dr. Harquail,

May you kindly send me a copy of your paper? I am currently writing my dissertation research on Employee Branding and I would interested in viewing your piece.

Thanks

Reply

divya darshini February 6, 2013 at 1:33 am

i’m doin a project on employee branding can yo pls send a copy of your work to my mail. :) thank you

Reply

Cosimina Nesci February 10, 2013 at 8:38 pm

Dear Dr. Harquail,
I would appreciate a copy of your paper.
I am currently doing a research on employees branding.

If I quote any of your material I will first email you the details and ask permission.

Thank you.
Regards,
Cosimina
Personal & Corporate Image Brand Specialist

Reply

arshia February 26, 2013 at 6:29 pm

Dear Sir
I’ve read the summary of your paper and it got my attention so much that I ‘ve intended to do a research on it.Would you mind send me a full version of it?

Thanks in advance

Reply

Prof Surbhi Jain March 6, 2013 at 5:29 am

Hi,
I’m doing my Ph.D on employee branding a powerful tool for employee retention in the Indian educational Industry. i would like to read your paper in detail and tentatively quote it in my research. please mail me a copy at surbhi02@gmail.com
thanks and regards
Prof Surbhi Jain

Reply

Eret March 8, 2013 at 5:36 pm

Dear Sir,
I am interested in reading more as I am planning to do a research on that field in Estonia. I would appreciate if You could send me a copy.
Thank You!
Eret

Reply

Arromia March 23, 2013 at 7:33 am

I’m having a subject on Employee Branding. Do you mind mail me to have further information on this topic? I really feel interested in your essay. Thank you so much.
Best Regards,
Arromia

Reply

Go-doh Kim April 7, 2013 at 11:37 pm

Dr. Harquail
could you please send me a copy of your paper?
I really need it.
thank you.
Regads,
Go-doh Kim

Reply

Mary April 27, 2013 at 1:25 am

I am a researcher keen to pursue the relation of employee branding and the impact it can have on organizational motivation levels.
The abstract of your article provides an insight and it is very interesting.
I kindly request you to please mail me the article for further read.
Thank you.
Mary

Reply

Sharifah Liza April 29, 2013 at 7:50 am

Dear Dr. Harquail,

My current assignment for my role is to establish Employee Branding for my company. Your article has caught my attention and I’m very keen in getting more articles with regards to Employee Branding from you, hence I would appreciate your kind help to share some article with me.

Thank you in advance.

Regards,
Sharifah Liza

Reply

Gayatri May 1, 2013 at 9:30 am

Sir,

Request you to kindly send me the article as I’m currently gathering data on this topic for research purposes. Thank you!

Reply

Tamara May 21, 2013 at 4:41 pm

Dear Dr. Harquail, can You send me paper? I am doing my master thesis on this subject and it would be helpfull if you could send it to me.

Reply

Mohammed May 26, 2013 at 2:47 pm

I would like to see your paper.

Reply

radhika May 30, 2013 at 7:29 am

hi..plz can u help me for doing my project on this topic….

Reply

SHEETAL June 24, 2013 at 5:13 am

Dear Dr. Harquail,
I request you to kindly share the paper as i am writing a research paper on Employee branding.
I’ll be highly obliged.

Reply

Amy Cheng July 3, 2013 at 6:04 pm

Dear Dr. Harquail,
May i have a soft copy of this topic? I am conducting my research in terms of internal branding.

Many thanks

Reply

Anonymous July 5, 2013 at 4:37 am

Dear Dr. Harquail,

Request you to mail me the full version of this paper, it will help in my corporate image building assignment-sonal2203@yahoo.com
many thanx
Sonal Dogra

Reply

Za July 8, 2013 at 4:58 am

Dear Dr. Harquail,

I would really appreciate it if you could share the paper with me .I am doing a research on the same topic.

Thanks and Regards,
Za

Reply

Beatriz Salas July 11, 2013 at 11:15 am

Dear Dr. Harquail,

I would really appreciate a copy of your paper, sounds eye-opening and exactly what we need in the startup I work at.

Thanks and regards,
Beatriz

Reply

Joey July 14, 2013 at 1:14 pm

Hello,
I would be really thankful to you if you can find out time to mail me your paper. This shall be very helpful in my project.

Thank you!

Reply

Dave July 28, 2013 at 12:22 pm

Dear Dr. Harquail,

I would also like a copy of your paper please. Thank you!

Reply

Za August 2, 2013 at 5:09 pm

I would also like a copy of your paper please. Thank you!

Reply

Joseph R August 18, 2013 at 11:18 pm

Dear Dr. Harquail,
request a copy, as i am working on this subject too.

Regards,
Joe

Reply

Pinpinut October 26, 2013 at 5:51 am

Can you please mail me a copy ?
Thank you.

Reply

swapnas January 29, 2014 at 10:27 pm

i am doing project work on this topic , i kindly request you to pls mail me the artical for further reading thank you.

Reply

Albert Santa January 30, 2014 at 10:26 am

Dear Dr. Harquail,
request a copy, as i am working on this subject too.

Regards,
Albert

Reply

Viktoriya Yordanova January 30, 2014 at 12:54 pm

Dear Dr. Harquail,
I would like to use your paper in my dissertation.
Many thanks

Reply

Shubham Kapoor February 14, 2014 at 9:36 pm

With your permission can I use your content in my research proposal for my school internship project?
Looking good to hear from you.
Thanking You
Regards
Shubham Kapoor

Reply

marcia conrad March 7, 2014 at 1:53 pm

Please send me a copy of your paper. I would love to review as I am working to define our employment brand.

Thank you!

Reply

Mohammad Hasnat Choudhury April 1, 2014 at 11:25 am

Dr. HARQUAIL:
Would love to read the paper as I’m interested in studying employee branding issue in the context of corporate image enhancement in public sector.

Reply

Wendy Wong April 14, 2014 at 11:38 am

Hi Dr Harquail,

I am currently doing a research paper for my undergraduate program relating to employee branding. I would really appreciate it if I could get a copy of your paper as a reference to the research.

Thank you!

Reply

raya July 13, 2014 at 7:02 am

Hello,

I am currently writing my thesis about employee branding and i would like to quote your paper. Would it be possible sending me a copy.

Thank you
R

Reply

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