August 14, 2014
Tweet When a startup like Harrys.com launches with an outreach campaign that that gets 85K potential customers to share their email address, people are impressed. When the cofounder of that company writes a 3,700 word explanation of what they did to achieve those results, and then posts it on one of America’s most popular business blogs […]
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August 13, 2014
Tweet I wrote and presented this paper back in 2009 but never posted it here. Since someone just asked me for it, I thought I’d put it up here for anyone else. CVH RiseofBrandividual 1 The Rise of the Brandividual: Rendering Organizational Authenticity Through Social Media Abstract Organizations are searching for ways to use social […]
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