7 Ways That Social Business Advice is Wrong for Your Organization

June 9, 2011

Tweet “Social Business” is coming to your organization, whether you’re ready or not. Social business tools, also known as enterprise social media or systems of engagement, are increasingly being advocated by vendors and consultants as tools that help any organization do its work better. But, while the influx of social tools could really benefit your […]

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A Surprising Reason Why Website Logins Matter

June 6, 2011

Tweet Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two that are predictable, and one that’s rather surprising. 1. Website logins improve the targeting of the site itself, in ways that benefit the organization. […]

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Why Should Organizations be Authentic? The Competing Logics of Trust & Uniqueness

June 1, 2011

Tweet Everyone agrees: It’s a good thing for organizations to be authentic. Where folks disagree, though, is why organizations should be authentic. Deep down, we know that authenticity is valuable. But when we try to talk about “why our organization should be more authentic” and convince others to pursue authenticity, our conversations can get pretty […]

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Authentic Corporate Reputations: The Real PR Challenge

May 27, 2011

Tweet To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link between reputation claims and real features, and it’s the PR professional’s job to explain a link between claims and real features. (This post is […]

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Authentic Competitive Distinctiveness — It’s all in the details

May 19, 2011

Tweet There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full of of post-its, probably more than 200 of them. Each post-it reflects a point where the systems and processes of the organizations need to […]

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Does Your Social Media Policy Create a Platform for Racism?

May 17, 2011

Tweet I bet you don’t think it does. I bet you think that your social media policy, and your ‘create a blog for our business using other people’s user-generated content’- approach, is impervious to racism masked as business advice, as research findings, or as interesting content. I bet that’s exactly what PsychologyToday.com thought, too. They’ve […]

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3 Ways That Employer Branding Can Benefit Current Employees

May 17, 2011

Tweet It’s easy to see how Employer Branding is useful to HR departments and potential job applicants. Employer Branding, the practice of marketing images of your organization as a desirable place to work towards potential job applicants, is a sensible strategy for attracting the right people onto your bus (-iness). Employer Branding works to draw […]

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Are Your Social Business Systems Designed for Extraction or Contribution?

May 12, 2011

Tweet The move of social business systems into work organizations exacerbates a tension that’s built into every idea-intensive workplace. Idea-intensive workplaces ask employees to contribute not just the work of their bodies, but also the work of their minds and their hearts. These workplaces set up a tension between asking people to give of themselves […]

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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late

April 25, 2011

Tweet “Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished […]

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