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Only Partner With Businesses Who Have the Love And Will Share It

October 25, 2012

Tweet I was meeting with a Silicon Alley entrepreneur, talking with him about options for extending his company’s reach by partnering with other businesses that target his same audience. He’d had a short-term partnership with Company A but the results had been lackluster. The entrepreneur had come away from the experience disappointed, and was about […]

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Justin Bieber and The Boost Economy. Really.

September 5, 2012

Tweet Even pop stars are creating their own Boost economies. Yes, Justin Bieber is a pioneer of the New Economy.  According to this profile of Bieber’s manager, Scooter Braun, by the New Yorker’s Lizzie Widdecombe, there’s a whole Boost Economy built around the floppy-haired teen idol. The Bieber-Braun business network is a great demonstration of Boost […]

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Balancing Profit and Purpose at Whole Foods: Red Fish Blue Fish

September 24, 2010

Tweet Jessi Schoner, a researcher at University of Minnesota’s eWorkPlace and a reader, sent me an interesting article about Whole Food’s efforts to nudge customers towards more sustainable choices of seafood. Whole Foods … is launching the first in-store color-coded sustainable seafood rating program this week. … The system relies on three colors–green (“best choice”), […]

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