May 24, 2012
Tweet For some time now, I’ve been trying to identify the thread that ties together all the different topics I write about here on AuthenticOrganizations. Other than the fact that they interest me, what is the underlying theme that links topics as different as: how social technologies change organizations, why meritocracies hurt women, action branding […]
Read the full article →
March 28, 2008
Tweet “You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize […]
Read the full article →