July 18, 2011
Tweet Social Media systems inside organizations should not be designed just to support tasks. Social business systems should also be designed to support the emotional elements of interpersonal relationships, since these build momentum by helping us feel more meaningful and valuable as we work together. Often, people assume that digital social systems inside organizations should […]
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March 28, 2008
Tweet “You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize […]
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