June 3, 2009
Tweet I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research), because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can […]
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June 2, 2009
Tweet Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate […]
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