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Tag: resources for authenticity

Resources for Authenticity: Being vs. Understanding

Jun 30, 2009

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by

cv harquail

in Brand(ing):Inside & Outside, Business & Mgmt Education, Claims vs. Behaviors, Diversity & Feminism, Employees/Individuals, Great Examples, Organizational Design

What resources can organizations draw on to create and sustain an authentic sense of “who they are”? My class with the Darden EMBA students on Saturday danced around the questions of “How do organizations ‘source’ their identity? and “How do organizations sustain their authenticity?” Even though we had a chance to discuss many other issues…
You don’t have to ‘live the brand’ to give the brand

Feb 22, 2008

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by

cv harquail

in Brand(ing):Inside & Outside, Employees/Individuals

“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making it…

Authentic Organizations

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