reputation

What Do Sarah Palin, Bill Marriott and John Templeton, Jr. Have In Common?

November 17, 2008

Tweet They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, […]

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What’s Collateral Reputation Damage®?

November 17, 2008

Tweet Collateral Reputation Damage® is damage done to an organization’s reputation when advocacy by individuals or groups who may or may not be associated with the organization is interpreted by stakeholders as being actions by the organization itself. Image of Collateral Damage from Chet Provorse Hurting the Organization isn’t the focus, but … Using the […]

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If Stephen Colbert were the CEO of Zappos: Explaining a layoff to your employees

November 13, 2008

Tweet On The Colbert Report , it’s called "The Word".  In Web 2.0, it’s called "transparency ". Historically, it’s called "telling the truth". As I was working on a more serious post about Zappos , I could not push aside my annoyance at the contradiction between the way the Zappos layoff has been discussed in […]

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5 Reasons Why Being Authentic Can Be Bad For Your Organization

March 5, 2008

Tweet Being authentic requires constant vigilance. Authentic organizations need constantly to monitor the relationship between their identity, their image, and their actions. Ideally, the organization wants to catch (and fix) any misalignments before others notice, because these misalignments can easily be interpreted as signs that the organization isn’t authentic or isn’t intending to remain authentic. […]

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