October 12, 2012
Tweet I’m suspicious of the idea that people who want to be leaders should tell more stories. While I get the arguments that stories are persuasive because they are emotional, have a predictable arc that makes it easy for people to get engaged with them, are easy to remember, etc. etc. I’ve sometimes wondered whether using […]
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November 21, 2011
Tweet Every organization has a story. Any group that wants to be an important part of that organization needs to craft a place for itself in that story. The story an organization tells itself and shares with others helps everyone make sense of who the organization is. For members, the organization’s story helps them articulate […]
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