November 23, 2009
Tweet The symbols we use to represent our tools also represent the communities that use these tools. One of my favorite corporate image experts, Susan Gunelius, has started an interesting conversation over at Corporate Eye. She wants to know which browser has the best brand identity, and which browser’s logo reflects its identity most effectively. […]
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June 8, 2009
Tweet Employee Branding, done well, can be a great tool for the organization. The organization gets employees to behave in ways that are aligned with the organization’s desired brand message, and employees get a sense of connection to the brand and what it stands for, as well as a little bit of empowerment for making […]
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