March 23, 2011
Tweet Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize […]
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April 6, 2010
Tweet Over the weekend I took my family over to Brooklyn to visit our groovy friend Lizz. Part of the plan was to wander around Boerum Hill and explore (okay, window shop and eat ice cream). As per usual, I found it necessary to stick my nose in someone else’s business. Wouldn’t you *have* to […]
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