November 17, 2008
Tweet They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, […]
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March 28, 2008
Tweet “You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize […]
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