meaning

Unique Layers of Value: Love With Food’s Boost Economy

September 25, 2012

Tweet Every boost economy has layers of value networks– networks through which different kinds of value flow. When you imagine these nets of value stacked one on top of the other, connecting all the participants in the network on multiple dimensions, you see why we call it “thick value“. While there’s no need to identity […]

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“Social” Media Make “Voice” and Contribution Possible

February 22, 2012

Tweet What does it mean for organizations to become more “social”? Becoming “social” means that more people across the organization can contribute their ideas and have influence. Why? Because social technologies make it possible for more people to have Voice. What is Voice? Voice is having a say with the expectation that you will also […]

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Is Gamification a Cure for Entitlement?

October 19, 2011

Tweet What value is all this talk about gamification? It’s one thing to deploy game-design tactics to turn your for-profit services (like Foursquare or Hashable) into games. By playing games, folks actually will train themselves to use these products. More troubling to me is the idea of using gamification to redesign work tasks. Gamification and […]

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The “New” Crisis of Meaning?

October 4, 2011

Tweet What’s up with the word “new” in the phrase “meaning is the new motivator”? From all corners of the interwebz conversation about ‘business’, I see mention of this idea that meaning at work is something new, something that we have just begun to desire. Seriously. It seems to come as a surprise, or as […]

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Make Distinctiveness Matter by Linking It To Organizational Purpose

June 14, 2011

Tweet Does it really matter if an organization is “distinctive”? When an organization’s distinctiveness (identity) is linked with the organization’s purpose (greater social goal), the organization’s unique qualities provide the unique resources needed to achieve that purpose. Organizational Distinctiveness is more than Positioning Managers often dismiss the concept of organizational “distinctiveness”, thinking that distinctiveness is […]

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Insights about Authenticity from the Open Community Book Tour

December 22, 2010

Tweet I’m taking part in the virtual book tour and are doing to explore concepts from . Maddie and Lindy, along with their colleague Jamie Notter, have long been some of my favorite bloggers. “Even though” they write about communications strategies, and focus on a very specific type of organization (associations), their ideas are big, […]

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Girl Scouts Rebrand Their Cookies: “Every Cookie Has A Mission”

February 18, 2010

Tweet The Girl Scouts have been busy with their organizational re-branding efforts. With the start of the 2010 Cookie Season, they have a new branding campaign specifically designed to make Girl Scout cookies meaningful. Back when I wrote the post Wal-Mart Knocks Off the Girl Scouts, about Walmart entering into competition with the Girls Scouts […]

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